Me and my creative partner Eleanor Cragg created the campaign The Feel Good Games for the brand Feel Good Drinks, to coincide with The Olympics 2012. The brief was to show how much sugar is in other 'healthy' drinks, which are not healthy at all because of their high sugar content - compared to Feel Good Drinks, which are made from 100% natural ingredients and have no added sugar.

 

Our advert shows an orange competing in The Feel Good Games, where the obstacle is sugar! This represents our daily stuggle to reduce the level of sugar in our diet. Will our little fruit friend triumph?

Rae